Music is one of the most powerful platforms to communicate a message to people of all generations. Straight-ahead jazz and jazz classics sometimes initially strange to the ear, can gradually reach a wide audience of deep music lovers. Pop, country, R&B, hip hop tunes, may rapidly grab listeners’ attention worldwide but do not always leave a lasting impression. However, creating a song that inspires folks, and then propels them to take action to effect change is rare. This is what The Pure Persuasion Project is all about.